Hi! I'm Lacey,
I design experiences that help people find meaning, information, and direction. Whether through websites, content ecosystems, or environmental storytelling, I transform complexity into experiences that feel clear, useful, and intentional.
Digital Experience | Information Design | Brand Storytelling
With Our Powers Combined
Internal Knowledge Hub
— Carson Group —
Transform an existing ecosystem with content segregated by type across four separate platforms into one platform to rule them all. This project restructured content around user needs, creating connections between related materials that had previously existed in isolation.
Hey Boss, Can I UX?
Website Usability Study & Redesign
— Cobalt Credit Union —
Address growing concerns about usability issues on Cobalt Credit Union’s website by conducting a usability study, analyzing findings, and applying those insights to revised designs in critical areas.
Design Thinking at Scale
Multi - Site Bio Profile Template
— Carson Group —
Create a stakeholder biography page template that will blend seamlessly with the brands of each of the 95+ Carson Partner websites, support a range of information that varies from person to person, with the aim of making these pages more dynamic and search-friendly.
The Powerful Magic of Alt Text
Website Ecosystem SEO Initiative
— Carson Group —
The websites in our ecosystem were massively underperforming in search. We evaluated the problem to discover that the most basic SEO best practices were not being utilized. What followed was tedious work with amazing results.
And That, AS They Say, Is History
HQ Environmental Graphics Experience
— Cobalt Credit Union —
As a 75th Anniversary present, the Cobalt Credit Union headquarters building was treated to a historical timeline installation celebrating key milestones from its history. I had the pleasure of designing the environmental installation.
The proof is in the project
Scheduling App & Responsive Website
— Schedule Squared —
Google/Coursera UX Design Professional Certification course project wherein a mobile app and related responsive website were designed following the design thinking process and producing relevant artifacts to showcase user experience design process knowledge and skill.
What's on your mind?
Improve this site:
Share your experience as you interacted with this site.
Your feedback is critical to making impactful changes.
Collaborate:
New challenges welcome!
Tell me about how you want to work together.