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How I designed this responsive website

If I fancy myself a UX designer, then I should probably put those skills to use in the design and development of my own portfolio website. I hope this makes your hiring journey a bit more pleasant.

Schedule Squared mobile app sales website shown on desktop, tablet, and mobile devices
What this says about me...
  • This is not a templated website. I did, in fact, design it.
  • I built it too.
  • Written in my own voice, so that you can get a sense of my personality.

Role

UX Design Lead | Front-End Developer | Client

Team

Me, Myself, & I

Tools

Figma | WordPress | Elegant Theme’s Divi Builder | Hostinger

Overview

This case study is about the design and development of the very site you are on right now! I created it for meself, in order to showcase my skills and past work, and for you, to help you identify whether I am a good fit to help your organization. 

This is how we do it

discover

Research

Understand

Empathize

define

Problem

Goals

Market Position

design

Ideate

Prototype & Test

Iterate

— discover —

User Research Summary

To understand and empathize with hiring managers who may encounter my portfolio, I read many articles; watched and read about user experience design portfolio reviews, how-tos, and best practices; taken courses containing content geared toward portfolio prep; and gleaned information from LinkedIn posts from industry experts.

Empathy Map

 

Personas

 

Journey Map

User Stories

Nicholas     As a Design Manager, I want to hire a UX Designer, so that we can improve the user experiences of my company’s product or service.

— define —

Pain Points

Hiring managers are busy and have very little time to devote to reviewing each of the applications and their accompanying materials.

Many portfolios fail to show how a designer thinks and learns, which may rule out otherwise interesting candidates.

Many portfolios are not created using the same UX design process and professional rigor that the designer claims to use.

Problem & Hypothesis Statements

— Nicholas —

Problem:

Nicholas is a design manager at a company that is trying to grow their brand, who needs a UX designer because insights into the user experience will help to make the product or service better for the target audience and enhance the brand standing.

Hypothesis:

If Nicholas can experience through my portfolio site that I have the necessary skills and qualifications to fulfill their open position he will have at least one candidate to interview, moving him closer to achieving his goals.

Goal Statement

My portfolio website will let users understand my valuable skillset and experience which will affect hiring managers by adding a qualified candidate to their interview schedule. We will measure the effectiveness by tacking the visit to contact ratio.

Value Proposition

I’m an eclectic designer building brand-customer relationships one touchpoint at a time by synthesizing user needs with business goals through iterative, data-driven design.

— design —

Ideation: How Might We...
  • Tell a story through each case study but have them also be consistent?
  • Explain the value of each included case study – why it is included
  • Show impact?
  • Show how user experience is tied to brand?
  • Show my personality?
  • Market me as the main product?
User Flow

Information Architecture | Sitemap

Paper Wireframes

Digital Wireframes

Schedule Squared mobile app sales website shown on desktop, tablet, and mobile devices
Schedule Squared mobile app sales website shown on desktop, tablet, and mobile devices
Schedule Squared mobile app sales website shown on desktop, tablet, and mobile devices

Mockups

I opted out of creating mockups in Figma for this project. Here is one that I created from a screenshot, after the site was built for your amusement:

Schedule Squared mobile app sales website shown on desktop, tablet, and mobile devices

— reflect —

Impact

This remains to be seen. I am open to hearing your feedback on the site as a whole or any part in it.

What I learned

The process of applying my new UX knowledge to use in developing a portfolio site has taught me that not every part of the process needs to be used in every situation. It is important to tailor the process to the goals and scope of the problem at hand. Limitations do not prevent applying the user experience process, but create boundaries the designer can create within. 

What's on your mind?

Improve this site:
Share your experience as you interacted with this site.
Your feedback is critical to making impactful changes.

Collaborate:
New challenges welcome!
Tell me about how you want to work together.

Your Message

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